Paul Gillin, Author of Social Marketing to the Business Consumer, discusses how social media has empowered consumers with more control than ever when it comes to making purchasing decisions.  Laura Fitton, CEO/Founder of www.oneforty.com & Co-Author, Twitter For Dummies, explains why companies should prepare for every employee to contribute to social media efforts—not just one person in one department.

More Business Breakfast Videos: June 23, 2011: Growing Your Business Through Social Media | March 1st, 2011: Price Of Admission: Getting Into And Paying For College | November 16th, 2010: Growing your Business in Massachusetts | June 17th, 2010: The Rebounding Real Estate Market | February 25th, 2010: Paying For College: Mastering Financial Assistance | November 19th, 2009: Building Your Business In Bailout Times | February 11th, 2009: A Discussion With Richard Branson | March 31st, 2008: A Discussion With Senator Edward M. Kennedy