I see the latest “text $10 offer” to the Red Cross. In this case, it’s a very worthwhile relief fund for the Springfield area. My inquiry: What percent of this $10 goes directly to relief efforts to those affected? And how much goes to Red Cross administrative costs? I hear Red Cross isn’t an “efficient” charity. Can you clarify? – Richard, Watertown
You’ve probably seen the appeals asking for a donation to help tornado victims. In fact our own Jack Williams is in one of them.
I asked the Red Cross how much of each donated dollars goes to tornado relief and how much is overhead. They told me that 91-cents of every dollar goes directly to assistance. So for a $10 donation, thats $9.10. The other 90-cents goes for administrative costs.
That’s a good percentage. The Institute of Philanthropy says anything above 60% is good.