3 Reasons ‘STA’ Is Best Consignment Shop In Boston

By Michelle McCormack

BOSTON (CBS) – On Newbury Street, sandwiched between a sex shop and an ice cream parlor (keep it clean people) sits Second Time Around, the favorite consignment store of the town’s cash-conscious fashion set. Their third location on a street where not even chain coffee joints like Starbucks have more than two, Second Time Around packs ’em in -for three simple reasons:

boston 5 31 11 michelle mccormack1 3 Reasons STA Is Best Consignment Shop In Boston

(credit: Michelle McCormack)

• Deals
• Simplicity
• Consistency


No where else in this city have I found so much high-end designer clothing for cheap. Where else on earth would you can find a decent Prada jacket for under $30 bucks and not feel like someone made a mistake? See this James Perse t-shirt dress? Just got it May 20th for $16 – perfect condition – retailed at $130. Jackpot.


All of the clothing tags are color coded and correspond to color charts that are posted all over the store – indicating the discount, making it dead easy to understand the cost and turns shopping into a game.

boston 5 31 11 michelle mccormack2 3 Reasons STA Is Best Consignment Shop In Boston

The color-coded discount tags at STA. (credit: Michelle McCormack)

• Green = 0 discount
• Red & Yellow = 20% off
• Pink & Blue = 30% off
• Black & Tan = 50% off

Other stores, like The Closet on Newbury, date their tags and base the discount on the length of time the item has been on the rack. They then require shoppers to do a kind of math problem in their head, which unless you’re coming over from Cambridge, just isn’t fun. Game or math? hmmm…


I can honestly say I have never seen Gap clothing, for example, in any of their stores. They do not dilute their inventory with commercial designer clothing, just to fill racks. This keeps their reputation intact and makes me, the shopper, confident that I will not waste time pouring through racks of everyday clothes to, hopefully, find one cool thing. And the employees are always well dressed and enthusiastic!

Boston is filled with great consignment shops but to me, it’s the little things that make STA the best ‘gently-worn clothing store’ in the city.

Second Time Around
176 Newbury Street
(between Dartmouth & Exeter)

Michelle McCormack is a strategist and blogger at LoveTheCool. LIKE her Facebook page Secret Boston and FOLLOW her Tweets at @MichelleMMM

  • Marietta

    I’ll have to check it out! Love consignment.

  • Barbara Mulvey-Welsh

    Great advice! Thanks. I’ll pass on to my daughter; she’ll love it!

    • Michelle M Mccormack


  • Justin Cambria

    Great work as always Michelle. :)

  • Tom Lanen

    Mmm, got anything this cool for men’s designer ware? Thanks Michelle.

  • joanne adrian

    Great info. Definitely need to check this place out!

  • Chantelle

    Love this article!!!! I am looking forward to the next….

  • Bill Soncini

    Michelle! thank you for your kind comments. We’re trying our best to deliver the best customer experience possible.

    • Michelle M Mccormack

      and you do, bill. you guys have some kind of excellent business model and i, personally, really appreciate it.

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  • lisa johnson

    Can’t wait for them to open in Coolidge Corner! Lisa

    • Michelle M Mccormack

      are they opening in coolidge, lisa?

  • Lisa Blaine-Newhook

    I love consignment shops! Thats why I owned one myself called “Repeat Performance” in Mansfield MA! I often shop at Newbury Street’s “STA”, besides going to our home town ice cream shop, JP Licks, STA is pretty much where I do my shopping! I feel “justified” when I buy something there because I found it at such a cheap price! If anyone is looking to step out of the city check out “The Closet Exchange” in Needham Ma! There are 3 locations beside each other, check them out… http://www.closetexchange.com ! Make a day of it, go to them all…at least once a season! You’ll be The Fashionista in everyone’s eyes! Have fun! Thanks Michelle! XO LisaLisa

    • Michelle M Mccormack

      Great ideas Lisa, thank you!!

  • Kendra Kroll

    if i’m ever in Boston I’d totally check out STA. nice piece, Miss M!

    • Michelle M Mccormack

      thanks kendra!

  • http://www.lovethecool.net/2011/06/05/3-reasons-why-sta-is-the-best-consignment-shop-in-boston/ 3 Reasons Why “STA” Is The Best Consignment Shop In Boston | @LoveTheCool

    […] I originally wrote and published this blog post for CBS.com […]

  • Adrian

    Sent this info on and have only gotten back great big Thank you’s. Great advice, thanks for sharing.

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