BOSTON (CBS) – The New England Revolution and UnitedHealthcare have partnered up in to raise awareness about the benefits of healthy living and prevent chronic diseases, especially childhood obesity and diabetes.
The partnership will provide community leadership in healthy living education through in-stadium activities, public service announcements, community soccer clinics, and youth instructional programs aimed at getting more children active and making healthy lifestyle choices.
“With so many young people playing soccer in America, this new partnership serves as a great opportunity to reach more children in our fight against childhood diabetes and obesity,” said Michael Matteo, chief executive officer of UnitedHealthcare National Accounts. “The Revolution players embody wellness and fitness and we look forward to working with them to get kids moving and to further our mission of helping people live healthier lives.”
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In one of the partnership’s first efforts, the entire Revolution roster hosted a free soccer clinic at Gillette Stadium to educate local children on the importance of healthy living and exercise.
The UnitedHealthcare logo will be placed on the front of the team’s jerseys, with the Revolution debuting their new game jerseys on Saturday against Sporting Kansas City at Gillette Stadium.
“There is no more significant brand placement in sports than across the chest of an athlete and we’re proud that UnitedHealthcare has chosen to partner with the Revolution in this way,” New England Revolution Investor/Operator Jonathan Kraft said. “We believe UnitedHealthcare’s innovative approach to promoting youth fitness and wellness, coupled with the platform of our team and Major League Soccer’s national footprint, will make a significant, positive impact in New England and across the country. Raising awareness – especially among children – of the importance of living a healthy life starting at a young age is imperative, and we’re pleased to be part of UnitedHealthcare’s efforts.”
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UnitedHealthcare is a national leader in the fight against diabetes and obesity, recently launching the Diabetes Prevention and Control Alliance, a partnership designed to fight diabetes, prediabetes and obesity in America.
Through New England Revolution Charitable Foundation, the team plans to promote health and wellness through a variety of outreach activities, including original programming, player appearances, grant awards and donations.
With the Bruins-Canadiens Game five on 98.5 The Sports Hub Saturday Night, tune in to the Revolution-Kansas City matchup on 98.5 HD2 starting at 7:30 pm