Lebron Joins Forces With Fenway Sports Group
BOSTON (AP/CBS) -- LeBron James is going into business with the Boston Red Sox.
The baseball team's sister company, Fenway Sports Marketing, says it has signed James to a long-term deal to handle his marketing. As part of the deal, James has obtained a small piece of the soccer team Liverpool in the English Premier League.
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FSM is owned by Fenway Sports Group, the parent company of the Red Sox and Liverpool FC and a co-owner of Roush Fenway Racing. FSM handles the marketing for all of them, and now it will handle James, too.
FSM president Sam Kennedy said Wednesday that they're not looking to get into representing individual athletes, but the chance to work with a blue-chip brand such as James was too good to pass up.
"We're not interested in talent or athlete representation but we think he is one of the most remarkable athletes of his time," Werner told the Wall Street Journal. "We believe we can open doors for LeBron and LeBron can open doors for us."
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"The first time I stepped on an NBA court I became a businessman," said James. "This is a great opportunity for me."
It will be interesting to see if Lebron's image appears at Fenway Park at all in the near future.
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