BOSTON (CBS) – The Boston Red Sox and New Balance announced a comprehensive, multi-year partnership on Monday that recognizes New Balance as the official footwear and apparel sponsor of the team.
Also at the announcement an illuminated sign was unveiled featuring New Balance’s signature red logo atop one of the new HD video boards in Fenway Park’s right field.
The New Balance sign will feature 1,959 energy-efficient LED lights that will illuminate the “New Balance” logo. The sign was designed with the ability to display a looped and flashing “we won” message to highlight Red Sox victories around the Fenway area.
In 2010, New Balance joined the Red Sox Foundation and Massachusetts General Hospital as presenting sponsor of the inaugural Run to Home Base and will do so again on May 22, 2011 at Fenway Park. They will also become presenting sponsor of the Red Sox Baseball Academy, the official summer camp of the Boston Red Sox. The 2011 camp for baseball and softball players ages 5-13 will be held from June to August in Boston, with New Balance providing 20 need-based scholarships to the Academy annually.