Weather Alert Sunday/Monday: Snow, Wintry Mix | Forecast | BlogWeather App

Beer: A Sports Drink?

By David Sharp, AP Writer

PORTLAND, Maine (AP) — A German brewery is putting a new twist on no-alcohol beer. Erdinger is promoting its alcohol-free beverage as a sports drink.

The company describes its drink as an isotonic beverage with natural regenerative powers that help athletes recover from a workout. In other words, it’s carbohydrate-rich refreshment without the alcoholic buzz of beer or the jitters caused by some energy drinks.

Several top athletes from Europe quaffed the beverage from giant mugs on the podium at the World Cup biathlons held this month in northern Maine.

But whether it’s a success in the U.S. remains to be seen. Benj Steinman, editor of Beer Marketers Insights, doubts the makers of Gatorade have much to fear. He says sales of no-alcohol beer have been declining for at least the past decade.

(Copyright 2011 by The Associated Press. All Rights Reserved.)

Comments

One Comment

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Boston

Download Our App
Download Weather App

Listen Live