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Super Bowl Ads: Winners & Losers

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This image provided by Volkswagen shows a scene from one of the company's commercials that aired during the Super Bowl on Sunday, Feb. 6, 2011. (AP Photo/Volkswagen)

This image provided by Volkswagen shows a scene from one of the company’s commercials that aired during the Super Bowl on Sunday, Feb. 6, 2011. (AP Photo/Volkswagen)

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BOSTON (CBS) – To some people, they are as big as the game itself.

The Super Bowl commercials.

Lisa van der Pool of the Boston Business Journal reports.

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