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Toucher & Rich: Product Placement, Savard Hit

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Marc Savard #91 of the Boston Bruins is taken off the ice by medical staff after being injured in the third period against the Pittsburgh Penguins at Mellon Arena on March 7, 2010 in Pittsburgh, Pennsylvania.  The Penguins defeated the Bruins 2-1.  (Photo by Justin K. Aller/Getty Images)

Marc Savard #91 of the Boston Bruins is taken off the ice by medical staff after being injured in the third period against the Pittsburgh Penguins at Mellon Arena on March 7, 2010 in Pittsburgh, Pennsylvania. The Penguins defeated the Bruins 2-1. (Photo by Justin K. Aller/Getty Images)

On the 3rd hour, product placement in everything from soap operas to It’s Always Sunny In Philadephia, Hockey News.com writer Adam Protan discusses the Colin Campbell’s E-mails, the Matt Cooke hit on Marc Savard and The Jon Gruden “This Guy” Challenge.

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